ng of Web commercials and videos, and link viewer online communities built around its TV programs." This is all based on their new advertising strategy that feels that they need to keep up with the generation of the digital age.According to this new plan, MTV will pass on second-by-second data to their advertising partners about what videos and ads on its site are being watched by users online. They believe that they have a bigger community than they actually realize within their reach, therefore, they want to improve all sorts of interactive communication to give users a better experience.
For a long time, MTV was a label that defined our generation. However, this new advertising plan seems to point out that they are no longer in control. Is MTV no longer defining our youth? And, if MTV is reaching out to online communities, are online communities a more definitive label of this generation?
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