CEO's gone mad

Recently, in class, we have been discussing the importance of being careful with your "online identity." We have discussed several examples of people in charge using a blog-type format to communicate. We also continued to discuss the repercussions of an enraged CEO responding to a blog. Well, last night, I bumped into another one of those...

I had to do an online survey for a project I am working on, and since I am not really familiar with these programs, I decided to do an online blog search for some community feedback. I quickly bumped into The Moth. If you follow the link, you will see that this guy chose to comment on his personal experience with these programs. The article was fairly helpful, it points out the good and the bad of each software. Well, as I continued to scroll down to the comments, to see if there was anything helpful on there, I realized there was an enraged co-founder of a website on the loose! Vivek Bhaskaran, co-founder of QuestionPro, responded to The Moth in a way that proves just like we have discussed in class.

Now, in Bhaskaran's defense, he knew just how hurtful that blog post could be to his program. Honestly, now that I come to think about it, I never even went to the website in question. Therefore, this leads me to think about that quote any publicity is good publicity!

Can bad response customer blogs be good publicity?