E-Marketing and E-ducation

This week, Carmella Manges, the Director of E-Marketing from St. Edward's University came to talk to the class. It was interesting because gave a very realistic perspective of everything we have covered so far. She described various situations in which made the subject of PR and Internet marketing a very tangible cause.

E-marketing in this realm of business seems to be increasingly growing, as even more traditional campuses, such as St. Edward's, adapt to change of the Millennial generation. It seems that, with most of these e-marketing approaches, schools are more able to open up personal conversation with prospective students, aswell as make them aware of involvement opportunities, and the like.

Personally, I like that our campus relies on e-marketing, even for students that have been here for a while. For instance, the e-newsletters we receive once a week. These letters inform us of both social and academic events that will be occurring in school during that week. I know that if I would not see some of those posts, I would never find out about certain things, although there are posters hanging out all over campus. I am sure, I can testify for several of my friends, the exact same thing. It is the same thing for restaurants, or events around town. Our generation is very reliant on an online approach to many things, therefore, in order to reach us, you might have to do things online.

This made me wonder, how many campuses actually have not adapted to an online communication system? Do those campuses really exist and how does this affect the social and academic community within their school? Most importantly, what do they students have to say about this?